Udderly Delicious is an ice cream shop in Johnstown, NY that has been serving soft ice cream and more recently food since the 90's. A staple in the community, they are known for drawing crowds from the first day of spring until the late summer, and are well known for their large portions and "artic swirl", an ice cream treat full of your choice of toppings blended together.
When I was asked to update Udderly's logo due to new management, I knew I wanted to keep some aspects of the original logo and branding (pictured below the new design) the same for recognition purposes. They have always used dark blue in both their signage and on the building itself, and used a script-style font for the logo, so I carried that dark blue and a similar style font into the new design. The new logo is fun and inviting, and the colorful ice cream with rainbow sprinkles should grab the attention of both new and returning customers.
Logo on a colored background
