Wood & Wander

Wood and Wander is a new woodworking business in Upstate New York. In creating their logo, one of the main things I kept in mind was the fact that this logo was going to be either stamp branded or carved into the wood of the final products, so it needed to be a single color and simple enough that the detail wouldn't be lost from these processes. An example of what this could look like on a cutting board created by the business is below. The primary logo is the type in a square, though I also created four other variations for the brand to use interchangeably.

Along with the logo, I also created social media ad templates for Wood & Wander. These square templates feature custom stained wood textures from the business as the background, with the primary logo "burned" into the bottom half. Copy can be added to the top half of the squares.